Northwest Missouri State University reimagined its existing football locker room space to create a destination where players, coaches, recruits and the community could feel a prideful connection to the university.
With a strong focus on brand identity and school pride, the main space of the locker room boasts a number of brand elements, including a large, illuminated Bearcat ceiling logo within a carefully coordinated pattern of football field markings. The design team brought innovative thinking regarding locker exhaust design to alleviate odors within the space and also upgraded restrooms, showers and the equipment room. Focusing on the notion of family, a large open area provides players and coaches the opportunity to socialize and come together during gameday and non-gameday scenarios. The end result is a new home for Bearcat Football and the larger Maryville community.